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Новите управленски дисциплини (Част 1) - скритите пари

Рубрика върху бизнес и управленските полемики на деня.

26 май 2010, 4647 прочитания

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Пари в брой³


При първите сигнали на кризата, ноември 2008, oчакванията бяха логични:

  • Транзакционен вакуум;
  • Затегнат режим на финансиране;
  • Увеличен цикъл на паричните потоци;
  • Битка за пазарно присъствие

 

 

Още по-логично бе, че очакваното „неочаквано" се случи

 

  • Навременните и бързи мерки на компаниите да ограничат сриващите се норми на печалба са свързани с разходни съкращения, които често имат еднократен ефект и не винаги допринасят за трайно възпроизвеждащ се и здравословен принос от единица продукция;
  • Увеличаваща се между-фирмена задлъжнялост допълнително провокира увеличаване цикъла на оборот на паричните средства, което изисква активно управление

 

 

Това е период на връщане към ценното за управлението и оцеляване на един бизнес - базисни финансови и управленски умения, комбинирани по неочакван начин:

 

  • Управление на ликвидността и рентабилността;
  • Фокус върху вътрешния оперативен детайл и широк поглед върху външната среда;
  • Предпазливост по отношение на рисковете и решителност по отношение на възможностите.

 


Така, се роди нова управленска триатлон дисциплина, а именно „Пари в брой³"- комбинация от умения за едновременното управление на ликвидността, оборотния капитал и рентабилността.

 

Към този момент малко значение бе отделено на връзката между оптималния размер на оборотния капитал и рентабилността на дружествата.

 

Намаляването на заетия оборотен капитал се превръща в модел за по-устойчиво преодоляване на икономическите аспекти, респективно постигането на четири осезаеми ползи, които влияят върху общия размер на „парите в брой":

 

  • устойчиво елиминиране на течове в паричните потоци, - освобождаване на скритите пари;
  • съкращаване циклите на оборот на паричните потоци в пряка връзка с подобряване на бизнес и оперативния модел на дружеството - подобряване на ликвидната скорост;
  • последванощо преосмисляне и обосновка на размера на заетия оборотен капитал и неговото предназначение - освобождаване на замразените пари;
  • критичен поглед върху модела на рентабилност на дружеството (клиенти, продукти, производствени линии и поддържащи функции) - радикално подобрение на паричните запаси, необходими за възползване от възникващите непредвидени възможности.

 

 

Залозите на състезанието в тази триатлон дисциплина са много високи. В следващите пет години, тази дисциплина ще изисква трайни умения от страна на управленските екипи, а Финансовия мениджър ще е звездата на екипа.

В следващите четири 10 минутни срещи ще Ви разкажем за триатлон дисциплината - Пари в брой³

 


 


 

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Трябва да сте регистриран потребител, за да коментирате статията
"Новите управленски дисциплини (Част 1) - скритите пари"



    

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