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Най-значимите придобивания на технологичния гигант Google

След придобиването на YouTube през 2006 г., Google вече има близо извършени близо 200 сливания и поглъщания

30 октомври 2017, 131 прочитания

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Преди единадесет години технологичният гигант Google оповести най-голямото си придобиване от своето създаване, плащайки 1,7 млрд. долара за YouTube - видео платформа с по-малко от 100 служители по това време.

Оттогава Google отвори широко портфейла си и вече има извършени близо 200 сливания и поглъщания през последното десетилетие. Това включва шест поглъщания за над един милиард, като например на доставчика на маркетингови решения DoubleClick (3.1 млрд. долара, 2007 г.) и навигационното приложение Waze (1.15млрд. долара, 2013 г.). През 2014 г. гигантът навлезе в сферата на изкуствения интелект (AI), придобивайки намиращата се във Великобритания компания DeepMind за 650 млн. долара.

 

Най-значимите придобивания на технологичния гигант Google

Някои от сделките на Google донесоха не толкова добри резултати, като например опитите в сферата на хардуера. Двете най-големи придобивания на компанията до днес в тази сфера са на Motorola Mobility, купена за 12.5 млрд. долара през 2012 г., и на стартъпа за Интернет на нещата Nest Labs през 2014 г. за 3,2 млрд. долара. Първото приключи с продажбата на Motorola през октомври 2014 г. на Lenovo за 2,9 млрд. долара, което е по-малко от четвърт от платената цена за производителя на мобилни телефони. За стартъпа има по-дори очаквания с оглед на възможността да получи по-тясно обвързване с Google Home.

Въпреки вариращия успех, последните новини от Google потвърждават все по-големия фокус на компанията върху хардуера, след направената поредна голяма сделка в тази сфера. Миналия месец компанията купи подразделението за мобилните телефони Pixel на HTC за 1,1 млрд. долара. Това е най-голямото от 11-те придобивания на Google до момента за тази година.

И докато списъкът със сливания и поглъщания продължава да расте, събраните и обработени от CB Insights данни показват, че Google е платил над 26 млрд. долара за своите топ 11 сделки. Но по-важното е че тези сделки отразяват развитието на стратегията на компанията. През първото десетилетия от началото на века компанията е ориентирана главно към технологии за рекламния бизнес (Ad-Tech), докато през второто тя се преориентира към мобилни технологии и изкуствен интелект.

Най-големите сделки на Google:

Motorola Mobility – платени 12,5 млрд. долара през 2012 г.

Nest Labs – платени 3,2 млрд. долара през 2014 г.

DoubleClick – платени 3,1 млрд. долара през 2007 г.

YouTube – платени 1,7 млрд. долара през 2006 г.

Waze – платени 1,1 млрд. долара през 2013 г.

Pixel (HTC) – платени 1,1 млрд. долара през 2017 г.

AdMob – платени 750 млн. долара през 2009 г.

ITA Software – платени 700 млн. долара през 2011 г.

DeepMind – платени 650 млн. долара през 2014 г.

Postini – платени 625 млн. долара през 2007 г.

Apigee – платени 625 млн. долара през 2016 г.  

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